BitGuild — The company that is creating a decentralized platform for gamers, has raised more than $20 million in under 6 hours via its ICO.

The token which goes by the name PLAT, will be used by gamers and developers alike and smart contracts are being used to verify and complete transactions. Developers are able to avoid high fees and receive fast pay-outs, while gamers can use PLAT to buy in-game items and services.

BitGuild has sold more than 75 percent of its tokens through its public crowd sale. In total, 10 billion PLAT coins have been made available for purchase, which is equivalent to 45,000 Ethereum coins

“The BitGuild token sale indicates a strong public interest and we are extremely excited that it is supported by both leaders of the blockchain and gaming industry all over the world” Jared Psigoda, founder at BitGuild, said. “In the grand scheme, gaming is still a young industry and giving gamers another level of pride and ownership of their in-game accomplishments is something we’re very passionate about.”


In addition to its ICO pre-sale, BitGuild recently announced its partnership with Tron, who are a blockchain-based protocol that aims to construct a worldwide free content entertainment system. The partnership will see BitGuild provide a unique set of limited edition in-game assets for the Tron community.

It is not surprising that BitGuild reached the $20 million mark in such a short amount of time. By 2020, gaming will represent a $143 billion global industry and BitGuild is one of the platforms that is bringing blockchain technology to that marketplace.

The idea is a simple one, to allow gamers to interact through buying and selling in-game assets. BitGuild’s platform will tokenize in-game assets, which makes ownership tangible and tradeable.
Within games that use the platform, users can trade and transfer items between other players and importantly other games.

In addition to the public token event, BitGuild has recently run an ICO pre-sale campaign where the company raised over $25 million from supporters. Those funds came from various backers, including Justin Sun of Tron. In addition, Brock Pierce of Blockchain Capital and also decided to join the company as an advisor for the platform.


The correlation between blockchain technology and video games is becoming more apparent. Tron and BitGuild are now bringing in-game item ownership to distributed ledgers. This is a major development for the video gaming industry as a whole.

Revamping In-Game Ownership

Anyone who plays video games will know how “owning” virtual items is a double-edged sword While it is possible to buy in-game objects with real money, selling them is often considered illegal. As such, the ownership of these items is rather one-sided. A big problem, considering players work hard to get these items and deserve to derive value from them. Right now, there is no convenient solution to achieve that goal.

BitGuild and Tron aim to change all of this in the near future. More specifically, they are working on a worldwide free content entertainment system. By using blockchain technology, they can prove item ownership and provide a new environment for financial transactions related to these digital assets. BitGuild will provide a limited-edition in-game asset set for the Tron community in the near future.

All of these assets can be purchased using Tron’s native TRX token. It is possible these assets will be made available on BitGuild’s virtual item exchange at a later date. Right now, that has not been officially confirmed just yet. The finer details of this plan have yet to be unveiled as we speak.

Will the Video Game Industry Embrace This Idea?

While building new digital assets for the gaming industry works, existing game developers may not look favourably upon this concept. Video gaming has become a multi-billion dollar industry. This includes the in-game items which players spend real-life money on. Recent games such as Star Wars: Battlefront II and Destiny 2 show the concept of loot-boxes is still viable. Despite growing backlash from gamers, this concept will not disappear anytime soon.

Additionally, there are other semi-similar blockchain ventures on the market already. BitGuild and Tron are doing things a bit differently, though. Rather than providing in-game services or currencies, this new platform will tokenize the products being offered. This gives player’s full control over their assets at all time. In this regard, this new venture is completely different from other blockchain projects in the space.

One thing to take note of is how this new venture seems to focus on new games altogether. There will be no real plan to bring this technology to existing video games as of right now. Whether or not that will be a good thing, remains to be determined. Building this new “class” of games where everything is tokenized will take a lot of time. At the same time, it’s also an opportunity worth exploring.


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Authors: Stewart Rogers & JP Buntinix
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