Confirmed: The Graphics Card Market Just Got a New Competitor

There were reports of a rumour that motherboard manufacturer ASRock would break into the graphics card market and sources indicated their eventual products would be Radeon-based cards dedicated to cryptocurrency mining.
Fortunately for PC gamers disenchanted with the mining craze, ASRock themselves have set the record straight with a new teaser trailer confirming they’re crashing the graphics card party under the name ASRock Phantom Gaming.

A short video from ASRock replete with blink-and-you’ll-miss-it shots of their upcoming graphics card was released on YouTube, but if you aggressively hit the pause button it’s undeniable what’s coming. We get glimpses of a black shroud and a dual-fan design.

It can’t be determined which GPU company ASRock will set up shop with.
Previous rumours suggested Radeon, but in light of Nvidia’s GeForce Partner Program, one has to wonder if Phantom Gaming will align itself with GeForce. We also don’t have any visual hints allowing us to speculate specifically which SKUs will be released. Personally I’d love to see Vega 56. And I’d like to see it selling at MSRP.

It’s exciting to have additional options to choose from when shopping for a new graphics card and perhaps ASRock will bring something new to this space in terms of either design aesthetic or cooling solution. However, additional choice doesn’t necessarily mean additional supply.

As we all know, the price of both Nvidia and AMD GPUs are astronomically expensive right now, influenced by the perfect storm of DRAM shortages and insatiable demand from miners (especially large industrial mining establishments). ASRock cannot single-highhandedly enter the market and boost availability.

ASRock says their Phantom Gaming line-up is “coming real soon.” They will join a deep roster of AIBs (add-in board partners) such as Gigabyte, MSI, ASUS, ZOTAC, Sapphire, Inno3D, VisionTek and EVGA.


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Author: Jason Evangelho
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