Apple Hopes To Win Back Education Market With Low-Cost iPads



Apple (AAPL) is expected to announce new low-cost iPads and education software at an event Tuesday as part of an effort to win back students and teachers who have moved to computers and software from Microsoft (MSFT) and Alphabet’s (GOOGL) Google, Bloomberg reported Friday.

Apple is likely to show off a new version of its cheapest iPad tablet and showcase new software for the classroom, Bloomberg said. Google and Microsoft have had success in recent years selling inexpensive laptops and tablets to the education market.

Apple is holding the event at Lane Tech College Prep High School in Chicago. It is the company’s first education-focused product event since January 2012 when it unveiled a tool for designing e-books for the iPad.

Apple likely will use the event to brag about the work it is doing with Chicago’s public schools. In December, the company partnered with the city’s public school system and City Colleges of Chicago on a coding curriculum for thousands of local students using its Swift programming language.

Apple already has several software programs for schools. They include the Classroom app and iTunes U app. The Classroom app lets teachers manage iPads that are assigned to students for their classwork. The iTunes U app lets teachers post homework and lessons online and grade assignments. It also lets students take tests and complete assignments.
Media reports say Apple also is working on a new, cheaper MacBook laptop computer, but it might not be announced next week.
Apple shares dropped 2.3% to close at 164.94 on the stock market today.


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Author Patrick Seitz

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