DOVU, a London-based startup aiming to become the “the global marketplace for transport data,” is to incorporate cryptocurrency earning as part of its latest project.

The company has always had strong support since its launch two years ago backed by seed funding from InMotion Ventures, Jaguar Land Rover’s investment arm, and Creative England — a fund backed by the government. DOVU is a blockchain powered reward platform that lets users earn tokens for sharing data or changing the way they travel, then spend them on mobility-related products or services.

Irfon Watkins, company founder wants to incorporate blockchain solutions and data tokenization within its marketplace for transport data, alongside working with other companies such as vehicle hire, insurance companies, and ridesharing operations in order to create a network of pooled data.

As part of the new project, DOVU plans to work with the London FTSE 250 listed rail service provider Go-Ahead. The company currently provides bus and rail services to more than a billion passengers a year within the UK.

The startup will now begin work with the rail company to improve the experience for their rail customers. Go-Ahead will benefit from DOVU’s blockchain-powered reward platform by gaining more knowledge about passenger behaviour. The first arena for the new project will be Go-Ahead’s Thameslink and Southern Rail services.

Now participating travellers will be able to earn crypto as they travel by sharing such data with the company as a type of loyalty reward for using the service.

Author: Harold Vandelay
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