Students, Retirees, Millionaires: Who Is Buying Cryptocurrency?

Since the beginning of the ICO fervor in early 2017, cryptocurrency investing became a worldwide trend – making and toppling millionaires each day. Of those pursuing this new digital asset class, how many are actual professional investors and how many are actually profitable?

eToro Unveils Key Statistics

Established in 2007, eToro is internationally renowned as the foremost social trading platform for retail investors around the world. In addition to traditional securities trading, eToro introduced cryptocurrency as a tradable asset on their platform in 2017.

eToro compiled of data from March 2017 – February 2018, providing an overview of which populations are investing in cryptocurrency the most and the extent of their investment experience

Age, Experience, Profitability

According to eToro, the majority of cryptocurrency investor today are males between the ages of 18-35 and are either current students or pursue occupations in the fields of Sales/Marketing, Computer/IT, and Financial Services.

Despite their risk-tolerance, these youthful investors continue to pad their portfolios primarily with the most popular coins in the market: Bitcoin, Ripple, and Ethereum.

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Interestingly, it is evident that portfolios grow more altcoin-heavy with older investors.

From this data, the oldest age group (55+) holds the most Bitcoin Cash, NEO, and Stellar compared to younger groups – a contrast to the typically risk-averse older investor.

As a developing industry in both application and investing, cryptocurrency attracts a wide range of users with varying degrees of experience – most of which consider themselves novices.

Those with greater expertise (intermediate or professional-level knowledge) make up a minority of the total cryptocurrency trading population.

This lack of experience infers that most novice investors are not likely to yield huge profits. However, according to the data by eToro, it’s clear that most users do have positive returns from their investments on specific coins.

Although this information does not reveal the duration history of investment, the greatest average return appears to come from Ripple (XRP) investments and the greatest average loss derives from investments in Bitcoin Cash (BCH).

As of now, most cryptocurrency investors are young, less experienced males, but as the global setting for cryptocurrency continues to evolve, so too will the investor demography.


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Author Jonathan Kim 
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