Apple’s Spike Jonze-directed HomePod ad makes lofty promises

For $349 we wouldn’t expect anything less.

Silly us. We worried that Apple’s HomePod could fall behind because Siri isn’t quite as capable as competing virtual assistants. As the just-debuted HomePod advertisement helpfully illustrates, the $349 speaker can do so much more than that. As near as we can tell, each purchase will include built-in apartment expansion, Spike Jonze visuals and dance-offs with FKA twigs set to a brand-new Apple Music-exclusive Anderson .Paak song (Til It’s Over). Or maybe it will just sound that way?


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Author; Richard Lawler
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