Telecoms Giant AT&T Seeks Patent for Blockchain-Enabled Social Media ‘Mapping’ System

American telecoms giant AT&T is seeking a patent for a blockchain-based social media history “map.” The patent application was published by the U.S. Patent and Trademark Office (USPTO) Dec. 13.

AT&T’s patent application describes a blockchain-powered system that may include a transaction history controller to store subscribers’ data, which may be used for various purposes. The file outlines a number of particular cases, such as creating and sharing information, ideas, and career interests through virtual communities and networks.

Broadly speaking, by deploying the system users could purportedly track “micro-culture transactions,” like tracing current trends at a particular time or place, or behavior of their friends. That ability, per the patent application, “may have enormous value in e-commerce, marketing, and targeted advertising.” The document further states:

“The social media history map platforms described herein may take advantage of the immutable and permanent nature of blockchain records to store, and provide access to, data representing online transactions that occur on multiple social media applications.”

Per the filing, content creators would keep ownership of their data on the “mapping” platform:

“However, instead of passing ownership of blocks or data between users, a social media account owner maintains primary ownership of his or her online transaction data. What passes from the social media account owner to other users of the social media history map service, such as followers of the social media account owner, is a notion of elevated visibility rights.”

In November, the USPTO awarded printing and digital copying appliances manufacturer Xerox a patent for a blockchain-driven auditing system for electronic files. The technology offered by Xerox can supposedly detect whether a file has been altered and tracks the history of changes to documents. Owing to the decentralized verification mechanism, the system thus becomes resistant to tampering, the filing states.

Also that month, financial services giant American Express (Amex) filed a patent for a blockchain-based system to capture and transmit the image of a receipt. The filing describes how the system lets a user with a mobile device capture the image of a receipt. The system then, via “optical character recognition,” deciphers the image and matches it with “related records,” namely transaction history.


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Author: Ana Alexandre
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AT&T Introduces Blockchain Solutions For Business, Tapping IBM And Microsoft

AT&T has introduced a suite of blockchain solutions to allow enterprises in various industries to track and manage information more efficiently, the telecom giant announced on its website. The solutions include technology from Microsoft and IBM and can benefit users in industries ranging from manufacturing to retail and healthcare.

The company noted it is combining its “edge to edge” capabilities with distributed ledger technology (DLT). AT&T’s Internet of Things (IoT) solutions provide monitoring and automation capabilities to various business processes.

Manufacturing, Retail And Healthcare

For manufacturing companies, AT&T’s blockchain solutions can track the movement of goods through factories and monitor product quality from its creation to its delivery to the end user.

For retailers, the firm’s DLT services can ensure product authenticity by tracking its movement from order to delivery, as well as by reducing waste and unneeded stock.

For healthcare organizations, AT&T’s new products can support secure sharing of up-to-date patient records and directories.

Also read: IBM patents system that creates audited blockchain ‘checkpoints’

Tapping IBM And Microsoft

AT&T’s consulting team can design and manage solutions utilizing both IBM’s DLT platform and Microsoft Azure.

IBM Blockchain supports a wide range of industry use cases such as logistics, supply chain, and provenance. AT&T Solutions will integrate its AT&T Asset Management Operations Center with IBM’s Maximo Network on Blockchain and its Maximo Health Insights, providing reliable networks to manage infrastructure assets.

Microsoft Azure, built on an open, trusted cloud platform, supports a range of ledger protocols such as Corda, Chain, Quorum, HyperLedger Fabric and Ethereum. The platform also provides topologies for multi-member and single-member consortiums, as well as for testing and development.

“Blockchain is far more than just bitcoin or cryptocurrency. It’s transforming the way many companies conduct business,” Andy Daudelin, vice president of AT&T Business’s Alliances Business Development, said in the announcement. “Blockchain improves security and enables better management of transactions through complex processes. Utilizing our global network and IoT capabilities, AT&T enhances blockchain by providing edge-to-edge solutions that automate the tracking and that can even monitor the environmental conditions throughout the process.”


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Author: Lester Coleman
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